CIOs are being confronted with crisis-related cuts to their IT budgets. One potential element among many for shifting resources is to reduce excessive demands on IT operations. If they are smart, CIOs can use the crisis as an opportunity.
CIOs and their image make a significant contribution to the perception of IT and its services. Wide communication and the use of social media also support recruitment of the “right” employees.
Companies that use their IT as a strategic competitive factor and invest in the capacity of that IT will gain clear advantages in the long term.
In addition to successful crisis management, it is NOW important for CIOs to take steps that support an effective, long-term perspective even during the crisis and to use the crisis as an opportunity.